My name is Bethany Viviano, and I believe that meaningful change starts at the local level. As a life coach and certified nutrition coach, I take a holistic approach to helping people create meaningful, lasting change. My work focuses on supporting individuals living with PTSD and chronic stress, helping them develop practical tools, build resilience, and improve their overall well-being. Through this work, I have learned that lasting progress comes from addressing root causes, listening to people's experiences, and creating systems that help individuals and families thrive. The same commitment to service, problem-solving, and helping people build better futures is what led me to become deeply involved in our community and ultimately run for City Council.
I believe that strong communities are built from the bottom up, not the top down. Lasting progress happens when residents are engaged, informed, and empowered to participate in the decisions that affect their daily lives. Rather than waiting for solutions from Washington or Baton Rouge, I believe local communities can lead the way by working together to address the issues that matter most to families.
Over the years, I have dedicated my time to civic engagement and community organizing. I actively encourage and support community members who are interested in public service and running for local office because I believe representative government works best when ordinary citizens are involved. I am an active member of the League of Women Voters and Indivisible, and I regularly attend local meetings to stay informed and engaged in issues affecting our community.
My involvement in these organizations has reinforced my belief that good government should be transparent, accountable, and responsive to the people it serves. Whether advocating for increased civic participation, supporting policies that strengthen families, or working to improve quality of life in our community, I am committed to bringing thoughtful, practical leadership to the table.
As a candidate for City Council, my focus is on the issues that directly impact residents every day: affordability, infrastructure, flood mitigation, economic opportunity, public safety, and government transparency. I believe that local government should work for everyone, and I am committed to listening to residents, building partnerships, and finding common-sense solutions that help Hammond continue to grow and thrive.
I am running because I love this community and believe that together we can build a city that is more responsive, more resilient, and better prepared for the future.
No single council member can accomplish everything on their wish list in four years. I believe in being honest about what local government can and cannot do. While I cannot promise that every item on this page will be completed during a single term, I can promise to advocate for these priorities, ask the hard questions, and work to establish the systems, policies, and partnerships that will move Hammond in the right direction.
My goal is not simply to complete projects, but to create a city government that plans ahead, communicates openly, and consistently works toward improving quality of life for all residents. The priorities below represent my vision for a stronger, more transparent, more affordable, and more resilient Hammond.
Good government begins with transparency. Residents deserve to know how decisions are made, how tax dollars are spent, and what progress is being made on city projects. I believe city government should be easy to understand, easy to access, and accountable to the people it serves.
Publish monthly budget reports and financial statements, broken down by district and department, that provide residents with clear, detailed information by department and major spending category.
Establish measurable public goals, i.e. reduce backlog of pothole repairs by x percent within 2 years, and regularly report progress so residents can track results.
Review city contracts and bidding processes to ensure taxpayer dollars are being spent responsibly and competitively.
Redesign the city website to make information easier to find, including business licensing information, meeting schedules, agendas, recordings, minutes, and resources for new residents.
Create a centralized resident services portal where citizens can report concerns, track requests, and access city resources.
Publish a public dashboard showing infrastructure projects, drainage maintenance schedules, and service request status.
Post City Council agendas at least five days before meetings whenever possible to give residents adequate time to review upcoming business, other than in case of a bone fide emergency item.
Encourage attendance by department heads at council meetings so questions can be answered directly and accurately.
Increase communication between city government and residents through regular updates and public reporting.
Ensure property reassessments are actually being conducted in accordance with state law while maintaining protections for seniors, disabled residents, and disabled veterans.
Explore opportunities to strengthen city finances through responsible planning rather than relying solely on increased sales tax revenue.
Evaluate the feasibility of restoring recycling services and other programs that improve quality of life, lower costs, and encourage environmental sustainability.
Families across Hammond are feeling the pressure of rising costs. While local government cannot control inflation or national economic trends, it can take meaningful steps to reduce everyday expenses, expand opportunity, and make it easier for residents to build stable lives in our community.
My approach focuses on practical solutions that help working families, seniors, young professionals, and small business owners. By supporting affordable housing, reducing unnecessary barriers, improving access to resources, and strengthening local economic opportunities, we can help make Hammond a more affordable place to live, work, and raise a family.
Housing affordability is one of the most significant challenges facing communities across the country. Young adults are waiting longer to purchase their first homes, and many working families struggle to find housing that fits their budgets.
I support encouraging a wider range of affordable housing options through:
Incentives for developers who include affordable rental and ownership opportunities.
Expedited permitting and review processes for projects that address community housing needs.
Partnerships that encourage workforce housing for teachers, healthcare workers, first responders, and young professionals.
Development standards that balance growth with affordability while protecting existing neighborhoods.
Small improvements can make a meaningful difference for household budgets.
I support:
Reviewing traffic signal timing to reduce unnecessary congestion and fuel consumption.
Evaluating city fees and fines to ensure they are fair and do not disproportionately impact low-income residents.
Reviewing contracts with utility providers to ensure residents receive the best possible value.
Identifying efficiencies that reduce costs without sacrificing service quality.
Support the development of affordable housing, including both rental units and homes for purchase. The average age of a first-time homebuyer has risen to approximately 40 years old, making homeownership increasingly difficult for many young adults and working families. Hammond should be a place where recent graduates, young professionals, teachers, first responders, and healthcare workers can afford to stay, build their lives, and put down roots.
To encourage the construction of affordable housing, I support exploring incentives such as reduced permit fees, expedited permitting and review processes, assistance with infrastructure costs such as sidewalks, drainage, and street lighting, and other tools that help lower development costs. For developments seeking annexation into the city, I also support exploring requirements that a percentage of homes be designated as affordable housing so that growth benefits residents across a range of income levels.
Local businesses create jobs, strengthen neighborhoods, and keep money circulating within our community.
I support:
Simplifying the process of opening and operating a business.
Creating clear, step-by-step guidance for permits, licenses, and approvals.
Prioritizing local vendors in city purchasing when legally permissible.
Working to reduce unnecessary barriers that discourage entrepreneurship.
Many residents are unaware of programs and services that could help them meet basic needs.
I support:
Creating a centralized online directory for housing assistance, utility assistance, food programs, senior services, and other community resources.
Improving access to information through a more user-friendly city website.
Strengthening partnerships between city government, nonprofits, and service providers.
Partner with the library to expand the range of educational, professional, and community services available to residents. The East Baton Rouge Parish Library system offers excellent examples of programs that support residents at every stage of life, including Small Business Services, Ask a Lawyer events, Medicare seminars, financial literacy workshops, job search assistance, and technology training. I would like to explore opportunities to bring similar programs to Hammond, helping residents access valuable information, professional guidance, and resources close to home.
Access to healthy food is an important part of community well-being.
I support:
Expanding community garden opportunities where appropriate. This includes identifying underutilized public spaces that can support local food growing.
Encouraging partnerships that improve access to fresh and affordable food.
Working with the library and community organizations to expand educational and support programs for residents, including small business services, legal information sessions, financial literacy resources, and senior support programs.
Flooding is one of the most common concerns I hear from residents, especially in Whitmar and Woodbridge. While we cannot control the weather, we can control how we plan, maintain, and improve the infrastructure that manages stormwater. Too often, flooding is treated as an emergency response issue when it should also be viewed as a maintenance, infrastructure, and development issue.
As Hammond continues to grow, and deveopers look to be annexed in, we must ensure that new development does not create additional problems for existing neighborhoods. Smart growth means protecting residents, maintaining our infrastructure, and planning for the future rather than reacting after problems occur.
One of the most effective ways to reduce flooding is to maintain the infrastructure we already have.
I support:
Establishing and publishing a regular maintenance schedule for ditches, culverts, storm drains, and drainage channels.
Prioritizing known problem areas and repeatedly flooded neighborhoods.
Creating greater accountability by publicly tracking maintenance activities and completed work.
Ensuring drainage infrastructure is inspected regularly rather than only after complaints are received.
Residents are often the first to notice drainage issues, blocked culverts, and recurring flooding problems.
I support:
Creating easy-to-use online reporting tools for drainage concerns.
Developing a centralized system for reporting and tracking flooding complaints and identifying patterns.
Providing residents with updates on reported issues and planned responses.
Creating a public dashboard that allows residents to monitor drainage projects and maintenance schedules.
Growth should strengthen Hammond, not increase flood risk.
I support:
Requiring new developments to demonstrate that they will not increase flooding on neighboring properties.
Strengthening stormwater management requirements for new construction.
Increasing retention and detention requirements where appropriate.
Requiring drainage impact reviews for major projects that come before the City Council.
Protecting existing neighborhoods from unintended consequences of poorly planned development.
Prevent development in natural drainage corridors.
Some flooding challenges require more than maintenance and better planning. Strategic infrastructure improvements can reduce long-term risk and improve resilience.
I support:
Identifying and replacing undersized culverts and drainage structures that contribute to recurring flooding.
Incorporating permeable pavement and other stormwater-friendly infrastructure where feasible.
Preventing development in natural drainage corridors and areas critical to stormwater management.
Pursuing grants and outside funding opportunities for drainage and flood mitigation projects.
Flood mitigation does not end when construction is completed.
I support:
Ensuring retention ponds and stormwater systems are properly maintained after development is finished.
Conducting inspections of drainage infrastructure when problems are identified.
Enforcing maintenance requirements and holding responsible parties accountable when systems fail.
Establishing clear expectations so that future growth does not become tomorrow's flooding problem.
Residents deserve timely information during severe weather events.
I support:
Improving real time communication regarding road closures and flooding conditions.
Exploring real-time mapping tools that help residents identify flooded roadways and hazardous conditions.
Coordinating with local, parish, and state partners to improve emergency preparedness and response.
Flood mitigation is not a one-time project; it is an ongoing commitment. By combining proactive maintenance, smart development standards, infrastructure investment, and transparent communication, we can build a Hammond that is more resilient, better prepared, and safer for future generations.
A strong local economy benefits everyone. When businesses succeed, they create jobs, expand opportunities, generate revenue for public services, and contribute to the overall quality of life in our community. Economic development should not focus solely on new businesses; it should also create an environment where existing businesses can thrive, entrepreneurs can succeed, and residents have access to the goods, services, and opportunities they need close to home.
My goal is to support responsible growth that benefits residents, strengthens neighborhoods, and helps make Hammond an even better place to live, work, and do business.
I've heard from business owners that navigating city processes can sometimes be confusing, slow, and frustrating. While regulations are important, city government should be a partner in helping businesses succeed.
I support:
Creating a "Let's Figure It Out" culture within city government that focuses on problem-solving and customer service.
Streamlining permitting, licensing, and inspection processes wherever possible.
Creating clear, step-by-step guides on the city website that explain how to open and operate a business in Hammond.
Assigning a dedicated staff member or business liaison to help entrepreneurs navigate city processes and answer questions.
Identifying unnecessary delays and finding ways to make city government more responsive to residents and business owners alike.
Small businesses are the backbone of our local economy and help make Hammond unique.
I support:
Prioritizing local vendors in city purchasing whenever legally permissible.
Creating more opportunities for local artisans, creators, and entrepreneurs through pop-up retail events in parks, public spaces, and community venues.
Partnering with the library and community organizations to expand small business resources, workshops, and educational programming.
Reducing barriers that make it difficult for local entrepreneurs to start or grow a business.
Economic development should be intentional. Rather than simply chasing any development opportunity, we should focus on attracting businesses that fill gaps in our local economy and improve quality of life for residents.
I support:
Offering targeted incentives for businesses that provide services residents currently have to leave Hammond to access.
Considering incentives such as reduced permit fees, infrastructure assistance, or expedited reviews for businesses that meet community needs.
Encouraging businesses that invest in underserved areas, hire locally, and provide stable jobs.
One example is grocery access. Many residents have expressed interest in additional grocery options, and I believe the city should actively approach retailers such as Trader Joe's, Whole Foods, Sprouts, and other grocery chains with data demonstrating the strength of the Hammond market and the demand that exists within our community.
The future of retail is changing, and communities across the country are reimagining how shopping centers and commercial districts can serve residents.
I support exploring opportunities to revitalize underutilized commercial properties, including Hammond Square, through a combination of retail, dining, entertainment, services, and community-centered uses.
I also support:
Beautifying commercial corridors (51, 51 Business, and 190) and major entry points into the city (12 and 55).
Continuing efforts to reduce visual clutter and improve the appearance of public spaces.
Enforcing existing sign ordinances and cleanup requirements so temporary signs, campaign materials, and other advertising materials do not become long-term litter.
Working with local organizations, LSU Master Gardeners, approaching the Hammond Garden Club, and volunteers to enhance landscaping in city-maintained areas where appropriate.
Encouraging redevelopment projects that strengthen neighborhoods and improve quality of life.
When public incentives are offered, residents deserve to know what the community is receiving in return.
I support focusing incentives on projects that provide measurable public benefits, such as:
Creating local jobs.
Expanding access to needed goods and services.
Investing in underserved areas.
Revitalizing vacant or underutilized properties.
Improving quality of life for Hammond residents.
Economic development success should be measured by whether families have access to more opportunities, whether local businesses are thriving, and whether residents can find the services they need right here in Hammond.
Infrastructure affects our daily lives in ways we often don't notice until something stops working. Roads, sidewalks, drainage systems, parks, playgrounds, traffic signals, and public spaces all contribute to our quality of life and our ability to move safely through the community. Too often, local governments focus on new projects while falling behind on maintaining the infrastructure they already have.
I believe Hammond should adopt a "Fix It First" approach. Before taking on costly new projects, we should ensure the roads, parks, sidewalks, drainage systems, and public facilities we already have are properly maintained and functioning as intended.
Well-maintained roads save residents money in car repairs, improve safety, and support economic development.
I support:
Conducting a comprehensive assessment of road conditions throughout the city.
Developing a pothole reporting system.
Establishing a regular paving and maintenance schedule that residents can review publicly.
Prioritizing repairs based on road condition, traffic volume, safety concerns, and neighborhood needs.
Coordinating road improvements with drainage projects whenever possible to maximize efficiency and reduce future costs.
Residents should be able to safely walk to schools, parks, businesses, and community destinations.
I support:
Repairing broken sidewalks throughout the city.
Prioritizing sidewalks near schools, parks, senior centers, shopping areas, and other high-traffic destinations.
Improving accessibility through the installation and repair of curb ramps and pedestrian infrastructure.
Adding crosswalks where residents are already crossing rather than waiting for accidents to demonstrate the need.
Continuing to improve pedestrian safety through better design and maintenance.
Every neighborhood deserves access to safe, functional, and welcoming public spaces.
I support:
Conducting a citywide assessment of parks and recreational facilities to identify maintenance and improvement needs.
Ensuring all parks receive attention and investment, not just our most visible facilities.
Repairing broken equipment and addressing long-standing maintenance issues, including amenities that have remained out of service for extended periods. The splash pad at North Oak Park has been broken for at least 2 years, let's give the other city parks the same attention Cate Square Park receives.
Establishing a maintenance schedule to ensure park facilities remain in good working condition.
Parks should be spaces families can enjoy throughout the year.
I support:
Evaluating opportunities to add shade structures over playgrounds that do not currently have them (which is most).
Installing additional benches, drinking fountains, and other basic amenities in parks that lack them.
Improving accessibility and comfort for residents of all ages.
Prioritizing investments that increase the usability of existing park facilities before pursuing major expansions.
Residents deserve safe and efficient transportation infrastructure.
I support:
Reviewing traffic safety concerns throughout the city and identifying opportunities for improvement.
Working collaboratively with parish and state officials on roads and intersections outside city jurisdiction that affect Hammond residents. We need a light at North Oak and Natalbany Road; that is Parish property, but I will work with them to try and get that addressed.
Advocating for improvements at known problem locations, including intersections where residents have raised ongoing safety concerns.
Using data, resident feedback, and engineering recommendations to prioritize transportation improvements.
Residents should be able to easily report problems and track progress.
I support:
Creating simple online reporting systems for potholes, sidewalk damage, and other infrastructure concerns.
Developing a public dashboard that allows residents to view planned, active, and completed infrastructure projects.
Providing regular updates on project timelines and maintenance schedules.
Making it easier for residents to understand how infrastructure decisions are made and where resources are being invested.
Good infrastructure is about making sure the systems residents rely on every day are safe, functional, and well maintained. By focusing on maintenance, transparency, and thoughtful investment, we can build a Hammond that works better for everyone.
Every resident deserves to feel safe in their home, neighborhood, and community. Public safety is one of the most important responsibilities of local government, but it involves more than simply responding to emergencies. Safe communities are built through strong partnerships, well-supported first responders, proactive code enforcement, neighborhood investment, and programs that help prevent problems before they occur.
I believe Hammond should take a balanced approach to public safety; one that supports our police officers, firefighters, and emergency personnel while also investing in prevention, transparency, and community partnerships that improve quality of life for everyone.
Police officers, firefighters, and emergency personnel cannot effectively serve the community without the staff, training, and equipment they need.
I support:
Regularly reviewing staffing levels, equipment needs, and department resources rather than waiting for shortages or problems to develop.
Ensuring police and fire departments have the tools necessary to serve residents safely and effectively.
Investing in officer training, including de-escalation techniques, crisis intervention, and mental health response.
Encouraging strong communication and collaboration between city leadership, public safety departments, and the community.
Public safety begins in our neighborhoods.
I support:
Expanding street lighting in dark areas and locations where residents have raised ongoing safety concerns.
Working with law enforcement to address neighborhoods experiencing increases in vehicle break-ins, thefts, and other quality-of-life crimes.
Tracking crime trends and identifying areas where targeted prevention efforts may be needed.
Encouraging public reporting and communication to residents so they can stay informed about neighborhood safety concerns.
Residents deserve access to information about public safety in their community.
I support:
Promoting the regular public release of crime statistics and public safety data.
Creating easy-to-understand reporting tools that allow residents to track trends and understand community needs.
Encouraging regular communication between public safety agencies, city leadership, and residents.
Using data to guide decision-making and evaluate whether safety initiatives are producing results.
The condition of a neighborhood often influences how safe residents feel.
I support:
More proactive code enforcement to identify problems before they become larger issues.
Establishing regular neighborhood code enforcement inspection drive-throughs to address concerns early.
Addressing illegal dumping, littering, abandoned vehicles, and neglected properties.
Ensuring unsafe structures and nuisance properties are addressed consistently and fairly.
Working to maintain clean, attractive neighborhoods that residents can take pride in.
One of the most effective ways to improve public safety is to address problems before they become crises.
I support:
Supporting youth programs, recreation opportunities, workforce development initiatives, and job training programs.
Strengthening partnerships between schools, nonprofits, faith communities, and local organizations.
Encouraging programs that provide positive opportunities for young people and help build stronger communities.
Supporting efforts that connect residents with resources before challenges escalate into emergencies.
Not every emergency requires a traditional law enforcement response.
I support:
Exploring partnerships that allow mental health professionals, addiction recovery specialists, homeless outreach teams, and social service providers to respond when appropriate.
Identifying opportunities to connect residents with services that address underlying challenges.
Supporting crisis response models that improve outcomes for both residents and first responders.
Simple, practical steps can save lives.
I support:
Encouraging bars, restaurants, and entertainment venues to voluntarily keep Narcan available on-site.
This could directly benefit businesses if an incident occurs on their premises. It would also ensure that, if an emergency happens nearby, it is publicly known that anyone with the affected person could request the medication from a bartender or server. In these situations, seconds can save lives, and emergency services are not always able to arrive immediately.
Exploring opportunities for public education on lifesaving interventions and emergency preparedness.
Supporting initiatives that help residents respond effectively while emergency personnel are en route.
Public safety is strongest when residents, first responders, businesses, community organizations, and local government work together. By investing in prevention, supporting our public safety professionals, maintaining our neighborhoods, and improving transparency, we can build a safer Hammond for everyone.
A strong local economy depends on a strong workforce. When residents have access to education, training, internships, apprenticeships, and career opportunities, businesses are more likely to invest in our community and families are better positioned to achieve financial stability.
While city government does not directly control schools, colleges, or private employers, it can play an important role in bringing partners together, identifying workforce needs, and helping connect residents with opportunities. Workforce development is about creating pathways to good jobs and ensuring that Hammond residents are prepared to take advantage of those opportunities.
Preparing residents for successful careers requires collaboration between schools, colleges, employers, and local government.
I support:
Encouraging stronger partnerships between local schools, Southeastern Louisiana University, Northshore Tech, Compass, technical programs, and employers.
Supporting apprenticeship opportunities with local contractors, skilled trades, and growing industries.
Identifying opportunities for students to gain hands-on experience while still in school.
Working with local employers to better understand workforce needs and skills gaps.
Many young people struggle to gain experience because they cannot get their foot in the door.
I support:
Creating internship opportunities within city departments for students and young professionals.
Encouraging local businesses to establish internship and mentorship programs.
Helping students and job seekers explore career options before making significant educational or financial commitments.
Promoting opportunities that allow residents to gain practical experience and build professional networks.
Residents should have easy access to information that can help them make informed career decisions.
I support:
Publishing information on growing industries and in-demand career fields so residents can better understand where opportunities exist.
Improving awareness of local training programs, certifications, and workforce resources.
Helping residents connect with available educational and career development opportunities.
Working with community partners to ensure workforce information is easy to access and understand.
Technical skills are important, but employers consistently identify communication, professionalism, and workplace readiness as critical skills for success.
I support:
Expanding access to resume writing assistance, interview preparation, and workplace readiness training.
Partnering with the library and community organizations to provide workshops and educational programs.
Supporting financial literacy, professional development, and career advancement resources.
Encouraging programs that help residents build confidence and succeed in the workplace.
Sometimes the biggest obstacle to employment is not job availability but access.
I support:
Reviewing public transportation needs and identifying opportunities for improvement where appropriate.
Evaluating transportation barriers that may prevent residents from accessing employment opportunities.
Working with community partners to identify and address obstacles that keep residents from entering or remaining in the workforce.
Supporting practical solutions that help connect people with jobs.
Economic development and workforce development should work hand in hand.
I support:
Prioritizing the recruitment of businesses that offer stable wages, training opportunities, and opportunities for advancement.
Encouraging employers to invest in workforce development and employee training.
Supporting economic development strategies that create long-term career opportunities for local residents.
Ensuring that when new businesses come to Hammond, local residents are prepared to benefit from the jobs they create.
Workforce development is ultimately about opportunity. By helping residents gain the skills, experience, and connections they need to succeed, we can strengthen our economy, support local businesses, and build a more prosperous future for Hammond families.
I believe local government works best when elected officials are accessible, approachable, and willing to listen. One of the reasons I decided to run for City Council is because I believe residents deserve a representative who is engaged with the community and interested in hearing directly from the people they serve.
Throughout the campaign, I will be attending candidate forums, neighborhood meetings, civic events, festivals, and community gatherings across Hammond. These events are a great opportunity to ask questions, share concerns, discuss ideas, and learn more about my vision for our city.
I also understand that not everyone is able to attend scheduled events. If you would like to meet one-on-one, invite me to a neighborhood gathering, homeowners association meeting, civic organization, church group, community event, or other local function, I would be happy to speak with you whenever my schedule allows.
Whether you agree with me on every issue or not, I want to hear your perspective. Good government starts with listening, and I believe the best ideas often come directly from the people who live, work, and raise their families in our community.
If you would like to schedule a meeting, invite me to speak, or learn about upcoming events, please email me at the link below.
Check back regularly for candidate forums, meet-and-greets, community events, and other opportunities to connect throughout the campaign.
6/29/2026: Whitmar Acres Homeowner's Meeting. 5pm. Whitmar Pool.
The best ideas don't always come from elected officials. Some of the most effective solutions come from the people who live, work, raise families, own businesses, and volunteer in our community every day. If you have a concern, suggestion, or idea for improving Hammond, I'd love to hear from you.
Whether it's a neighborhood issue, a traffic concern, an idea for a new program, a quality-of-life improvement, or simply a question about city government, your input matters. As a candidate, and hopefully as your City Council representative, I believe listening to residents is one of the most important parts of the job.
Not every idea can be implemented, and not every problem has an easy solution. However, every concern deserves to be heard and considered. By working together and sharing ideas openly, we can build a stronger, safer, and more vibrant Hammond.
Please use the email contact below to submit your thoughts, concerns, or suggestions.
I look forward to hearing from you and learning more about the issues that matter most to our community.
If you are unsure of your district, you can find it on the Secretary of State's Voter Portal by logging in, going to My Districts, and then City, or check the District Map below.